While pro bono service by definition doesn’t cost a fee, it still requires a significant organizational investment in terms of your staff’s time. As such, it’s important to identify and prioritize the pro bono services that will be most beneficial and most viable to implement properly. This is true for your partners as well; they value your ability to make good use of their time and service.
Identifying your needs doesn’t necessarily mean it is essential (or even best) for you to be able to determine exactly what pro bono services you need. Oftentimes it’s actually most helpful to secure a subject matter expert to diagnose what type of project will best meet your needs. However, what you can do in advance is assess the categories of needs you have that might be well-suited for pro bono services.